Acting through the ”Vércsepp a Vérellátásért” (A Drop of Blood for Blood Transfusion) Foundation, we supported the National Blood Transfusion Service in 2011.
The nationwide programme lasted six months from 15 May 2011 to 31 October 2011.
By purchasing selected products from our ”Házias Ízek” (Domestic Taste) product range consumers donated HUF 2 per product to ensure the National Blood Transfusion Service can acquire devices necessary to produce blood products.
The promotion has multiple objectives, two of which are to support the National Blood Transfusion Service and to make people aware of the importance of blood giving and blood products.
In addition to funding the purchase of equipment, donations collected during the campaign will also make it possible to strengthen the communication of blood giving and also to better reward those who give blood.